Resume | Portfolio

910-262-2450

Fayetteville, NC

Georgia Southern University

July 2015- July 2019

B.S. Public Relations

Magna cum laude

Southern Elegance Candle Company | Raeford, NC

Maintained, created, scheduled, and posted content across 4 social media platforms. (Instagram, Facebook, TikTok, Twitter)
Tracked and monitored social channel analytics.
Social Media Influencer & Paid Promotion outreach.
Organized product photoshoots with photographers.
Developed strategies to boost sales through social media.
Assisted in the development of marketing plans and monthly sales.
Developed and executed live events/selling of products.
Encouraged effective, open communication with customers over the phone and through email to create positive experiences.
Responded to emails, direct messages, private messages, and phone calls in a timely and respectful manner.
Handled complaints with care and compassion while finding successful resolutions.
Processed refunds/ replacements for items.
Upsold products to customers through hospitable interactions.

The Fayetteville Dogwood Festival | Fayetteville ,NC

Created and organized event and office materials
Managed Executive Director's calendar, (set up meetings with clients and sponsors, as well as personal appointments).
Filtered calls and emails, for potential vendors, press, sponsors, and potential clients.
Ran errands, and ordered materials/ promotional items.
Handled invoices using Quickbooks.
Created ads and press releases to be distributed to local news outlets and media day press kits.
Updated and maintained the festival website.
Maintained, created, scheduled, and posted content across 3 social media platforms,(Instagram, Facebook, and Twitter).
Promoted fundraising events via social media and initiated ticket sales.
Increased overall social media following by ≈ 2.05% and engagements by ≈36.9%.
Created ads with Adobe Indesign
Created original graphics for event promotion and event use with Adobe Spark and Canva.
Assisted with event planning, setup, and breakdown.
Made cold calls to sell sponsorship and renew sponsorships.

Catalyst4mbas.com | Tokyo, Japan

Created social media strategy to increase website traffic and following on social media platforms.
Updated employee monthly KPI records and job vacancies using Bullhorn software.
Updated company social media manual and associated accounts information.
Created weekly videos to help promote job vacancies within the Catalyst database.
Created a social media calendar for September and a promotional video for the company.

Georgia Southern University | Statesboro, GA

Cataloged websites and social media records for offices across 3 campuses during merger process.
Updated and edited campus web pages as directed.
Developed engaging social media content for offices on campus upon request.
Logged and organized sensitive financial documents.
Created surveys for the Office of Student Affairs to distribute after workshops and events.

Georgia Southern University | Statesboro, GA

Assisted in the management of 4 social media accounts.
Assisted with the promotional campaign of the university's first-ever TedX event.
Assisted with office events and volunteer opportunity promotion via social media.
Collaborated with Community Liaisons and office staff to educate them on the best use of social media.
Created custom social media strategy plans upon request for Community Liaisons.