The Fayetteville Dogwood Festival | Jan-April 2020
The Fayetteville Dogwood Festival is a nonprofit organization that is dedicated to bringing the community together through various events and activities. The following materials and documents were created during my time of employment.
Designer Bag Bingo
Fundraiser
One of the first events I assisted with planning and executing was Designer Bag Bingo. The event served as a fundraiser to earn money for the festival. Members of the community could purchase tickets through Eventbrite to attend; where they would play bingo to wind designer bags donated by local stores and festival sponsors. Throughout the process I:
-
Created promotional social media posts
-
Monitored ticket sales
-
Prepared bingo card packets & raffle tickets
-
Helped set up venue | breakdown after
-
Created signage and reserved seating cards for sponsor tables
-
Handled extra bingo card & raffle ticket sales during the event
-
Helped put together after action report
D.B.B. After Action Report
Click icon to view
THe 2020 Miss FayetteVille Dogwood Festival Pageant
The Miss Fayetteville Dogwood Festival Pageant is a scholarship pageant held yearly at the Spring Festival. This due to the covid-19 pandemic this year's pageant was a digital affair. Members of the community could "purchase" free tickets through Eventbrite to attend. The event was held through Zoom.Throughout the process I:
-
Created promotional social media posts
-
Created age requirement graphic for website
-
Created pageant press release for media day
-
Contacted past pageant book sponsors for renewals | cold called local businesses to sell sponsorship ad spaces
-
Managed ad space sell through Eventbrite
-
-
Attended and helped register potential contestants at interest meetings
-
Created an online application for contestants to register through Eventbrite
-
Created an online event and managed ticket sales| salute pages through Eventbrite
-
Promoted open application period and virtual pageant through organization's social media channels.
-
Assisted in developing virtual pageant proposal for festival board & execution methods.
-
Assisted with the transition from in-person pageant to virtual.
2020 Pageant Press Release
Click icon to view
2020 Virtual Pageant Proposal | Suggested Execution
Click icon to view
Age requirement graphic for application process.
2020 Miss Fayetteville Dogwood Festival Pageant
Promotional graphic for the 2020 Miss Fayetteville Dogwood Festival Pageant
THe 2020 Spring Festival
The 2020 Spring Festival is a yearly affair held in Downtown Fayetteville every April. Due to the covid-19 pandemic this year's Festival has been postponed till October 2020. The event is free and open to the public. Throughout the initial planning process I:
-
Created promotional social media posts
-
Giveaway to the first 500 people to "purchase" a free admissions ticket
-
ticket sales used to help determine festival attendees
-
-
-
Created social media graphics for festival, events, and sponsor highlights
 |  |  |
|---|---|---|
 |
A few social media posts and graphics I made during my time promoting festival events and news.
MEDIA DAY
-
Created multiple press releases for festival media day
-
Assisted in venue setup and breakdown for media day
-
Assisted in writing the script for media day announcements
-
Screened calls from news outlets and reporters regarding media day
-
SUMMER CONCERT SERIES & ATTRACTIONS
-
Created and published festival attractions (concerts & events) on Facebook, Eventbrite and festival's website
-
Screened phone calls for accepted vendors and interested vendors
-
Migrated and revamped outdated vendor application from website to Eventbrite.
-
-
Advertised and promoted 'Best Seats in the House' for festival concert series
-
Published event across Facebook, Eventbrite and website
-
Monitored 'Best Seats' ticket sales and Meet & Greet sales
-
-
Attended logistics meetings
THE DOGWOOD DONUT EATING CHAMPION
-
Created Dogwood Donut Eating Champion graphics and promotion
- Created the Graphic Concept displayed on champion belts
-
Published event across Facebook, Eventbrite and website
-
Managed ticket sales| salute pages through Eventbrite
-
Festival Concert Series Press Release
Click icon to view
2020 Spring Festival Press Release
Click icon to view
DW Donut Champ Press Release
Click icon to view
